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Total Visits
Live tracking
1,247
Total Audits Run
+18% this week
284
Leads Captured
+24% this week
22.8%
Audit → Email Rate
+3.2% vs last week
8
Hot Leads (Ready to Buy)
3 new today
Audits & Leads Over Time
Daily volume — last 14 days
Audits run
Leads captured
Conversion Funnel
All time
Visited audit page1,247 100%
72.2% dropped off
Ran the audit346 27.8%
18% dropped off
Submitted email284 82%
91% still converting
Booked a call26 9.2%
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Became a client11 42%
🔥 Alerts — Action Needed
Hot leads and important signals
palmcoveplumbing.com ran audit 3 times in 2 days. Score 24/100. Email captured. High purchase intent.
2h ago
suncoastroofers.com clicked "Book a Free Call" but didnt complete. Score 31/100. Follow up recommended.
5h ago
8 leads submitted email 48+ hours ago with no follow-up. Risk of going cold.
Today
Audit traffic spike: +340% from Instagram between 6–8pm yesterday. Ad creative #3 performing well.
Yesterday
Recent Leads
Email-captured users from audit tool
| Website | Score | Industry | Visits | Status | Date | Action |
|---|
Top Locations
Where audits are coming from
Traffic Source
Recent Audits
Last 24 hours
Score Distribution
All audits
Average score
41/100
Most sites are in the critical zone — strong sales signal
📣 Ad Performance
$4.20
Cost per lead (Meta Ads)
Impressions48,200
Clicks to audit1,247
Leads from ads186
Best creativeAd #3
Best audienceFL Roofers 35–55
📧 Email Nurture
67%
Email open rate (industry avg: 21%)
Emails sent284
Opened190
Clicked CTA48
Replied31
Unsubscribed6
💰 Revenue Impact
$21,989
Revenue from audit-sourced clients
Clients signed11
Avg deal value$1,999
Ad spend$782
Tool running cost$94/mo
ROAS28x